Founded in 1923, The Walt Disney Company is a world-leading multinational family entertainment enterprise. It owns numerous iconic and well-loved IPs including Mickey Mouse, Disney Princesses, Duffy and Friends, Zootopia, Frozen and more, appealing to consumers of all ages from kids to adults. Licensed merchandise stands as a vital revenue stream for Disney, with customers showing strong preference for coordinated, scenario-based and premium IP-themed products.
We provide a full-range product development solution for Disney’s derivative merchandise. At the early stage of our cooperation, only individual single items were launched. Later, we expanded product lines based on real-life scenarios such as school use, daily storage and gift-giving, while unifying IP artwork, color schemes and quality standards across all goods. A complete matched product portfolio has been established, consisting of notebooks, character pencil cases, licensed plush dolls, stylish tote bags and storage pouches. These products are available for separate retail sales or bundled as gift sets, effectively boosting shelf display attractiveness and average order value, and maximizing the commercial potential of Disney’s valuable IP assets.